AVARAN Association Solutions announces the launch of its relationship marketing programs for chambers of commerce, trade associations, and other member-based organizations. These programs are designed to enhance member engagement, improve retention, and support the development of sustainable revenue streams beyond membership dues.
More details are available at https://avaranmarketing.com/solutions/
According to Marketing General's 2025 Membership Marketing Benchmarking Report, 56% of associations have either plateaued or declined in membership over the past year. In addition, Industry benchmarking reports have found that non-dues revenue has been the top financial challenge for associations for three consecutive years. These trends put sustained pressure on association leaders to find solutions that address both problems without stretching already lean teams.
AVARAN’s programs aim to address both challenges simultaneously through a turnkey implementation model. The organization manages enrollment, billing, member communications, marketing materials, and ongoing administration, while associations primarily approve and distribute co-branded communications through their existing channels.
“Associations need to show real value to members, often with limited resources,” said a spokesperson for AVARAN Association Solutions. “Our programs help build stronger member relationships and generate extra revenue, all without extra hassle.”
Members who enroll receive a suite of benefits, including 24/7 telehealth with no copays, mental health support, legal services, identity theft protection, and financial wellness tools. AVARAN notes that associations earn $3 per enrollee every month, which includes the business member and each of their registered employees, with no upfront cost or long-term contract required.
The company explains that recurring-use member benefits help reinforce the day-to-day value of association membership. Retention rates improve further when employees participate alongside business owners, increasing overall engagement. The team at AVARAN notes that associations in industries such as hospitality, contracting, and food service often see especially high adoption, as part-time workers typically lack access to similar benefits.
About AVARAN Association Solutions
New York-based AVARAN Association Solutions, founded by Phyllis Brown, MBA, after 20 years with major advertising agencies, is a relationship marketing consultancy serving chambers, trade associations, and other member-based organizations. The firm focuses on member lifetime value and offers programs designed to boost engagement, increase retention, and generate recurring non-dues revenue, all without adding cost or administrative burden to associations.
Organizations interested in exploring the available programs can find further information at https://avaranmarketing.com/solutions/