Kalispell, Montana-based Get Pep’d announced the release of an online wellness claim checklist for consumers who compare health and wellness information on the internet. The checklist is designed to help readers identify pressure signals, review basic credibility markers, and separate general education from personal medical decisions.
The checklist is available through the company website at https://getpepd.com/
Get Pep’d says the announcement responds to the volume of wellness pages that present complex topics with overly simple promises. Many online pages use fast-result language, dramatic before-and-after framing, or urgent prompts that push readers toward a quick decision. The new checklist gives consumers a slower way to evaluate those claims before treating them as reliable information.
The checklist begins with a basic question: what is the page actually announcing or explaining? A news announcement should identify a real update, such as a guide, checklist, research summary, company standard, or educational resource. A page that mainly lists benefits, repeats a pitch, or pushes an immediate next step may be advertising rather than news. Get Pep’d says that distinction matters because readers deserve to know when a page is informing and when it is selling.
The second section focuses on claim language. Consumers are encouraged to look for measured wording, clear limitations, and careful use of outcomes. If a page suggests that one approach works for everyone, skips important context, or relies on emotional urgency, the checklist recommends a pause. Health information should leave room for individual differences and professional judgment.
The third section focuses on source and process transparency. A credible page should make the company identity visible, explain when a professional decision is required, and avoid hiding important boundaries in small print. The checklist also encourages readers to look for plain definitions when a page uses technical language. If a term is important enough to influence a decision, it should be explained in ordinary language.
The final section focuses on action pressure. Get Pep’d says wellness content should not make a reader feel rushed into sharing sensitive information. Educational resources can explain how to think about a topic without pushing a transaction. That calmer standard is especially important online, where a page can move from information to intake in a few clicks.
Get Pep’d describes the checklist as part of its plain-language consumer education work. The goal is to give readers a practical filter for online wellness claims: identify the source, inspect the wording, separate education from personal decisions, and pause when the page feels more like pressure than information.
Get Pep’d is operated by Pepd LLC, 1001 Main Street, Kalispell, MT 59901. The checklist is informational and is not medical advice.