HM Optimisation OÜ has announced a service update aimed at kitchen and bath remodeling contractors across the US, offering a way to drive targeted website traffic through organic search results on Google and Bing — at a cost agreed upon before the campaign begins. The update is intended for remodeling companies already active in competitive search markets who want an additional traffic channel without entering Google's ad auction.
More information is available at https://hmoptimization.com/ppc-market-intelligence/
Contractors select the search terms they want to target, and HM Optimisation OÜ combines those with its own analysis of the relevant search market to determine which opportunities it can fulfill. A HM Optimisation OÜ spokesperson explained the approach.
"The contractor knows the services and searches that matter to their business, while we bring what we can see in the market," the spokesperson said. "We put those together into a term list that both sides can agree on before anything starts."
The company then sets a price for each approved search term based on observed market rates for the contractor's industry and location. That price is fixed before the campaign begins and does not change if competitors raise their advertising bids.
"Remodeling companies don't have to guess what a click will cost from one month to the next," the HM Optimisation OÜ spokesperson said. "The price is agreed term by term in advance, so the client knows the cost before the traffic starts."
HM Optimisation OÜ also provides a way for contractors to verify the traffic independently. The company helps clients connect Google Analytics and Bing Webmaster Tools during setup, after which delivered clicks can be viewed through the client's own data. Billing is based on actual clicks recorded each month, not a predetermined volume.
Once terms have been agreed for a business, those terms are not offered to a competing business in the same market for the duration of the agreement. The service runs on a month-to-month basis with no setup fee, and a monthly click cap is available for clients who want a defined spending limit.
Kitchen and bath remodeling contractors interested in learning more may visit https://hmoptimization.com/