AVARAN Association Solutions has expanded its turnkey member benefit programs to help chambers of commerce and associations generate recurring non-dues revenue while strengthening member engagement and retention.
More information is available at https://avaranmarketing.com/solutions/
The expansion comes as association leaders continue looking beyond membership dues to strengthen long-term financial stability. According to the 2025 Association Benchmarking Report, the majority of associations identify non-dues revenue generation as their biggest challenge. While industry experts recommend generating at least 60% of total revenue from non-dues sources, today only about one-third of organizations are reaching that benchmark.
For many organizations, the challenge extends beyond creating new income streams. AVARAN says successful non-dues programs deliver benefits members use often enough to reinforce the value of belonging throughout the year. Frequent engagement can encourage renewals, strengthen member relationships, and create a more predictable source of recurring revenue for associations.
To support that goal, the company develops and manages member benefit initiatives, overseeing program setup, marketing, enrollment, customer support, payment processing, and ongoing administration. This turnkey approach allows associations to introduce new member benefits with minimal impact on association staff workload or operational complexity.
One example is a subscription-based benefits platform that combines legal services, 24/7 telehealth with mental health support, identity protection, financial wellness resources, and additional business and family benefits. Designed for regular use, the bundled program helps participating associations create recurring commission revenue while giving members access to services they can use throughout the year.
"Our goal is to help associations build revenue by increasing member value, not by increasing member dues," an AVARAN representative said. "When members regularly use benefits that solve real problems and save real money, then engagement becomes stronger, renewals become more predictable, and organizations have a more stable financial foundation."
AVARAN works exclusively with chambers of commerce, associations, and other member-based organizations seeking to strengthen member retention while reducing reliance on annual dues. As non-dues revenue becomes a larger priority across the sector, the company expects turnkey member benefit programs to play an increasingly important role in helping organizations build more resilient, diversified business models.
Additional information about AVARAN Association Solutions and its turnkey non-dues revenue programs can be found at https://avaranmarketing.com/