HM Optimisation has announced the availability of its PPC Market Intelligence service, an external research process built for businesses already investing seriously in Google Ads. The service is designed to give business owners a view of their competitive landscape from outside their own advertising account, an angle a standard dashboard or managing agency does not offer.
More details can be found at https://hmoptimization.com/ppc-market-intelligence/
Each report begins with thousands of individual searches run across a chosen market, the same searches a genuine customer would type into Google. HM Optimisation records which businesses appear, how often, and what their ad copy says, while noting where coverage across locations and times of day is thin. A live sample is shared before any full report is commissioned.
According to WordStream's 2026 Google Ads Benchmarks report, the average cost per click across Google Ads reached 5.42 dollars in 2026, with attorney and legal services campaigns averaging 9.87 dollars per click, the highest of any industry measured. Arts and entertainment campaigns averaged closer to 1.63 dollars per click, among the lowest recorded this year.
Costs of that size, and that unevenness between industries, make it difficult for a business to know whether its own cost per click reflects genuine market conditions or simply its own account settings. HM Optimisation's reports are built to answer that question, showing which businesses are active and where competition is lighter.
"Every business running Google Ads can see its own account, but not the rest of the market it is competing inside," said a spokesperson for HM Optimisation. "Our reports are built entirely from outside that auction, so a business owner can see what is actually happening before deciding where to spend."
HM Optimisation is registered in Estonia and operates its PPC Market Intelligence service under its mBrain research platform, currently covering markets across the United Kingdom, United States and Ireland in sectors such as insurance, roofing, legal services and home services. The company also offers a separate service delivering organic search clicks at a fixed price per click.
"Everything captured in a report is information anyone could find by running the same searches themselves," a spokesperson for HM Optimisation notes. "What we add is scale and organisation, turning thousands of individual searches into a picture of a market a business owner would otherwise have to piece together alone."
Interested parties can find more information by visiting https://hmoptimization.com/ppc-market-intelligence/