Prominent Orange has launched AI recommendation visibility audits for direct-to-consumer (DTC) brands as new industry data points to the growing commercial role of AI-assisted shopping. The launch gives marketing teams a way to assess whether their brands are appearing when consumers use ChatGPT, Gemini, and other AI assistants to research and compare products.
More information can be found at https://www.prominentorange.com/
The announcement follows June 2026 findings reported by Reuters based on Adobe Analytics data showing that US shoppers referred to retail websites by large language models generated 53% more revenue per visit than visitors from non-AI sources. The same analysis found that AI-referred shoppers were 54% more likely to make a purchase, adding to evidence that AI tools are increasingly influencing measurable ecommerce activity.
The changing behavior presents a new measurement challenge for DTC brands. Search rankings, website traffic, and paid advertising performance can show how consumers encounter a company through established digital channels, but they provide limited insight into what happens when a shopper asks an AI assistant which products or brands to consider.
Prominent Orange's audits are designed to examine that part of the customer journey. The platform tests buyer-focused questions across ChatGPT, Claude, Gemini, Perplexity, and Google AI, recording whether a brand is included in the resulting recommendations and which competitors appear alongside or instead of it.
The development also has implications for marketing agencies and consultants as clients begin asking how their brands perform in AI-generated results. Prominent Orange offers a white-label Agency plan that supports reporting across multiple businesses, with agency branding and booking links available for client-facing reports.
AI recommendations represent an additional point of discovery that DTC teams increasingly need to account for. As consumer adoption develops, measuring brand presence across these environments can help marketers establish a baseline and observe how recommendation patterns change over time.
Prominent Orange develops AI search visibility auditing and reporting tools for businesses and marketing agencies. Its platform evaluates buyer-focused questions across ChatGPT, Claude, Gemini, Perplexity, and Google AI to provide insight into brand recommendations and competitor presence. The company also provides white-label reporting capabilities for agencies and consultants.
More information can be found at https://www.prominentorange.com/