Prominent Orange has expanded its AI search visibility auditing for retailers as brands respond to the growing role of generative AI in product discovery. The platform allows retailers to check whether they are being recommended on Gemini, Perplexity, and other leading AI assistants when consumers ask product-related buying questions.
More details can be found at https://www.prominentorange.com/
The announcement follows growing industry attention around AI-assisted shopping. Reuters reported in August 2026 that retailers are adapting their digital strategies as consumers increasingly use generative AI tools for shopping recommendations. The report also cited Adobe Analytics data showing that AI-referred retail visitors generated 41% more revenue per visit than visitors from traditional channels.
For retailers, the emergence of multiple AI discovery channels also creates a measurement challenge. Gemini, Perplexity, ChatGPT, Claude, and Google AI can produce different answers to similar buying questions, meaning visibility on one platform does not necessarily provide a complete picture of how a brand is represented elsewhere.
Prominent Orange addresses this by testing 34 buyer-focused questions across five major AI assistants and recording which brands are recommended. Reports show where the retailer appears, where a competing brand is named instead, and how results vary across the questions tested.
“Retail teams already have established ways to measure search rankings, traffic, and paid media, but those metrics don't show them what happens when a customer asks an AI assistant what to buy,” said a company representative. “Checking the same buying questions across multiple assistants gives brands another perspective on where they are being considered and where competitors are appearing instead.”
The platform also supports agencies and consultants working with retail clients through a white-label plan. Agency reports can carry the provider's own branding, logo, booking link, and call to action, allowing findings from AI recommendation checks to be incorporated into existing client reporting.
Prominent Orange provides AI search visibility audits for businesses and marketing agencies. Its platform tests buyer-focused questions across ChatGPT, Claude, Gemini, Perplexity, and Google AI and reports which brands are recommended across those queries.
More information about Prominent Orange and their services can be found at https://www.prominentorange.com/