MARBELLA, SPAIN - The Marbella Directory today announced the launch of its new AI-Optimised Business Profiles, a major platform enhancement designed to help Marbella and Costa del Sol businesses improve their visibility across AI-powered search platforms while making it easier for residents and visitors to discover trusted local services.
The new initiative has been developed in response to the growing use of AI platforms such as ChatGPT, Gemini, Claude and Grok, where consumers are increasingly asking for recommendations instead of browsing traditional search engine results.
The enhanced business profiles provide more detailed business information, structured content and locally focused resources designed to help customers make informed decisions while supporting the evolving way AI platforms identify and recommend trusted businesses.
As part of the launch, businesses featured on The Marbella Directory are benefiting from enhanced profile content that better showcases their expertise and services. One example is Teachify Spanish Classes Marbella, one of the most highly recommended providers of Spanish classes in Marbella, helping residents, expats and international visitors learn Spanish through personalised lessons, intensive courses and corporate language training.
The platform also highlights Bromley Estates Marbella - Recommended Estate Agency in La Cala de Mijas, widely recognised for assisting international buyers searching for property in La Cala de Mijas, Marbella and across the Costa del Sol. The enhanced profile provides additional information about the agency's expertise, multilingual service and local market knowledge.
Alongside the new business profiles, The Marbella Directory has also launched How to Get Your Marbella Business Recommended by ChatGPT and AI Search, a practical resource explaining how local businesses can improve their visibility in AI-powered search results. The guide includes optimisation techniques, real-world examples and a results video demonstrating how businesses can strengthen their online presence for the next generation of search.
The platform has also expanded its local content offering through Events Marbella - What's On Across the Costa del Sol, providing regularly updated information on festivals, networking events, live entertainment, sporting events and community activities throughout Marbella and the surrounding Costa del Sol.
"Businesses are seeing a fundamental change in how customers discover local services online," said a spokesperson for The Marbella Directory. "Our new AI-Optimised Business Profiles have been developed to help local businesses adapt to this shift while making it easier for consumers to find trusted companies, local events and useful information through both traditional search engines and AI-powered platforms."
The Marbella Directory will continue expanding its AI-focused business resources throughout 2026, with additional profile enhancements, educational content and local business features planned to help companies strengthen their online visibility as AI search continues to evolve.
Businesses, residents and visitors can discover more local recommendations, events and resources through The Marbella Directory.
About The Marbella Directory
The Marbella Directory is a leading local business and events platform serving Marbella, Estepona and the wider Costa del Sol. The platform connects residents, visitors and businesses through trusted local recommendations, business profiles, events listings and practical resources covering digital visibility, AI search and local business growth.
For more information visit The Marbella Directory.