Nir Levi has launched an integrated AI search consulting practice that combines Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) into a single strategy for SaaS companies, startups, and enterprises in Israel. The practice responds to a shift marketing leaders now face: being found on Google is no longer enough when customers increasingly get answers from AI systems rather than links.
For more details, visit https://nirlevi.com
That shift explains why GEO and AEO have become distinct disciplines. Platforms including ChatGPT, Google AI Overviews, Perplexity, and Gemini increasingly generate direct answers instead of returning a list of links, and this trend has pushed marketing leaders to think about visibility differently. GEO focuses on making a brand retrievable and citable within large language models, while AEO structures content so AI systems can extract a standalone passage worth citing.
Israel is home to a concentration of SaaS companies, cybersecurity firms, fintech innovators, and deep-tech enterprises, and marketing leaders across these sectors face pressure to secure visibility in search rankings and inside the answers AI systems generate for prospective customers.
Nir Levi's consulting covers technical SEO, content strategy, site architecture, multilingual search, and visibility in AI-generated answers. Levi explains that the work begins by identifying what limits a brand's visibility, then converts those findings into a prioritized plan that marketing and development teams can execute together.
The GEO and AEO process starts by defining the questions a company's audience actually asks and identifying which AI platforms matter most for that audience. From there, the process records a baseline of how those systems currently answer related queries, analyzes the sources behind those answers, and produces a content and technical plan in both Hebrew and English.
Nir Levi founded Madrank.com and Godrank.com and has worked across a range of products and markets, including engagements with monday.com, ClickCease, and Casino.com. That background shapes an approach built on direct collaboration with marketing leaders, in-house SEO teams, content specialists, and developers rather than isolated recommendations.
For marketing leaders evaluating how their organizations appear across both Google and AI-generated answers, the consulting practice provides a starting point grounded in audits, evidence, and a plan teams can act on immediately. More information about the services and process is available through direct consultation.
Further background on the consulting practice, service scope, and prior work is available at https://nirlevi.com