Better Payments Solutions has updated its payment solutions for U.S. retail businesses, expanding access to a cash discount program that enables merchants to offset eligible credit card processing expenses. The service gives retailers a way to address recurring payment costs while maintaining their existing card acceptance options and protecting overall profitability.
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Payment processing costs continue to put pressure on retail businesses operating with tight margins. According to a survey published by EBizCharge, merchants spend an average of roughly 3.65% of gross revenue on payment infrastructure, gateway markups, and card processing fees — representing approximately $73,000 per year for a retailer generating $2 million in annual sales.
The same survey found that 59% of retail operators absorb these expenses rather than pass them to customers through card surcharges, citing concerns about customer response and loyalty. That dynamic leaves retailers weighing preferred payment options against recurring costs that can erode profitability over time.
In response, Better Payments Solutions' cash discount program applies a lower price to eligible cash payments while card transactions remain at the standard listed price. The structure enables participating retailers to offset eligible processing expenses through the cash discount rather than relying on a traditional surcharge model.
The company states that cash discount programs provide a legally compliant approach available in all 50 states, unlike surcharge models, which some states restrict or prohibit outright. Support includes point-of-sale (POS) configuration, implementation guidance, customer-facing signage, employee training, and 24/7 live assistance. These services help businesses integrate the payment model into existing operations without overhauling their current payment systems.
"Payment costs can be easy to overlook because they are built into thousands of individual transactions," said a Better Payments Solutions spokesperson. "For a retailer processing significant card volume, taking a closer look at those costs can reveal meaningful opportunities to improve financial performance."
According to Better Payments Solutions, businesses using its zero-fee credit card processing program have reported average annual savings of approximately $7,500, while some higher-volume merchants have reported savings of up to $100,000. Actual savings vary according to transaction volume and payment activity.
Businesses interested in learning more about the updated cash discount program can visit https://www.northernmediaservices.com/